Samsung Hints at the Galaxy S25 as a ‘True AI Companion’
Samsung is setting the stage for the Galaxy S25 series launch, teasing a bold new feature in its latest Galaxy Unpacked teaser: the arrival of “a true AI companion.”
The Teaser Highlights AI’s Potential
In a short promotional video, Samsung showcases an AI assistant capable of handling advanced, multi-step tasks. The video shows a user requesting an AI to find a pet-friendly Italian restaurant with outdoor seating, add the information to their calendar, and share it with someone—all in a single command.
This level of functionality goes beyond the current capabilities of Bixby, Samsung’s existing digital assistant. However, the teaser suggests that Bixby’s ChatGPT-like upgrade, which is currently exclusive to China, could soon roll out globally.
In China, this upgraded version of Bixby already handles complex, multi-command sentences and offers on-screen awareness, allowing users to ask questions about what’s on their phone’s display. It also sports a sleeker, more modern interface, making it a significant leap over the Bixby many users are familiar with.
What This Means for the Galaxy S25
The Galaxy S25 series, expected to debut at the January 22 Galaxy Unpacked event, will likely ship with this enhanced AI assistant out of the box. Since the updated Bixby doesn’t appear to require cutting-edge hardware—given its availability in China—it’s also possible that Samsung will bring the upgrade to older Galaxy devices.
Early Reservations Open Now
Samsung fans can already reserve the next Galaxy smartphone, almost certainly the Galaxy S25, ahead of its official reveal. Early sign-ups come with a $50 Samsung credit and a chance to win $5,000 in a sweepstake.
The Big Picture
The teased AI upgrades position the Galaxy S25 as more than just a smartphone—it’s poised to be an intelligent companion capable of understanding and managing real-world tasks with ease. Samsung’s move also signals a broader shift towards AI-driven innovation in its devices, ensuring existing Galaxy users could benefit from these advancements too.
Stay tuned for January 22, when Samsung’s Galaxy Unpacked event will reveal how this “true AI companion” will reshape the smartphone experience.
