Tom Brady’s NYC Trading Card Shop Robbed

Tom Brady‘s trading card shop business just hit a rough patch—someone robbed his SoHo CardVault store in New York City. About $9,700 worth of baseball and Pokémon cards vanished from the Lafayette Street card shop on October 20, 2025.

The thief pulled off a sneaky move, outsmarting the touch-to-pay system after his first payment got declined. He basically finessed his way out the door with a bag full of collectibles.

This incident really shines a light on how wild the trading card market’s gotten lately. Brady kicked off CardVault in 2020, and now there are eight locations in big cities like Dallas, Chicago, Boston, and New Jersey.

The SoHo shop was one of the freshest in the lineup, so this robbery stings a bit more for the seven-time Super Bowl champ’s latest business adventure.

Cops are still hunting for the suspect. The NYPD hasn’t said which cards got swiped, but, come on—nearly $10,000 in cards? That’s no small potatoes in the collectibles world.

Key Takeaways

• A thief snatched $9,700 in trading cards from Tom Brady’s CardVault in Manhattan by tricking the payment system after his card was declined.
• Brady’s CardVault chain has eight stores since 2020, and there’s talk of a ninth at Mall of America.
• Police are digging into the October 20 robbery and want the public’s help to catch the guy.

Details of the Robbery at CardVault in SoHo

The heist happened when a man sidestepped a denied credit card and just walked away with almost $10,000 in collectible cards. Police dropped some surveillance details and are still chasing leads on the suspect who hit Brady’s new shop.

Timeline and Sequence of Events

The robbery went down on October 20 at CardVault on Lafayette Street in SoHo. It was just before noon—barely two weeks after the grand opening.

The guy tried to buy cards with his own credit card. When the machine shot him down, he found a way to override it.

After that, he casually left with about $9,710 in merchandise. No one got hurt, at least.

The NYPD jumped on the case right after. Store management fired up their loss prevention protocols, hoping to stop the bleeding.

Value and Types of Stolen Cards

The thief made off with $9,710 worth of trading cards. The haul included baseball cards and Pokémon cards—two of the hottest categories out there.

CardVault isn’t shy about carrying high-value cards, which, honestly, paints a target on their back. Chris Costa, CardVault’s co-founder, admitted that theft is “an unfortunate part of our industry because of the value of what we sell.”

Some of these cards can fetch hundreds or even thousands each. Baseball and Pokémon cards? That’s serious money in the collectibles scene.

Suspect Description and Surveillance Insights

The NYPD shared info about the suspect from the store’s surveillance cams. They’re hoping someone out there recognizes the guy and speaks up.

The thief clearly knew his way around credit card systems, managing to bypass the denial like a pro. Sounds like he planned this out, right?

If you know anything, call the NYPD’s Crime Stoppers Hotline at 1-800-577-TIPS (8477). Spanish speakers have their own line: 1-888-57-PISTA (74782).

Crime Stoppers lets you stay anonymous if you want. Police are still pouring over footage and chasing down any leads they can get.

Response and Broader Impact

The NYPD is on the case for the $9,700 theft, while CardVault carries on at its other seven spots across the country. The story’s got both law enforcement and the trading card world buzzing.

NYPD and Crime Stoppers Investigation

The NYPD told FOX 5 they’re actively looking for the suspect who nabbed the cards on October 20. The theft happened before lunch at the CardVault store on Lafayette Street.

Cops released footage showing exactly how the guy pulled off the theft. He tried to buy the cards, got declined, then worked some touch-to-pay magic to sidestep the system.

They haven’t said which cards were taken. But they’re still hoping the public helps ID the suspect. Crime Stoppers is collecting tips from anyone who might know something.

Community and Industry Reactions

The trading card community’s pretty rattled. Security at high-end collectible shops is a hot topic now, especially when rare cards are worth this much.

Industry folks point out that losing nearly $10,000 in cards is a big hit for any shop. This happened at Brady’s newest CardVault, too, which just opened in NYC.

Social media’s been having a field day—some even joked about Team Rocket from Pokémon. Not exactly the kind of press Brady wanted for his growing business.

Other CardVault Store Locations

Brady launched CardVault in 2020, and now he’s got eight stores running nationwide. The other shops are open as usual, despite the New York drama.

Current CardVault Locations:

• Dallas
• Chicago
• East Rutherford, New Jersey
• Boston
• Foxborough, Massachusetts
• Mashantucket, Connecticut
• East Hampton, New York

There’s a ninth spot coming soon at Mall of America in Minnesota. No word yet on whether they’ll beef up security after what happened in SoHo.

Frequently Asked Questions

The CardVault robbery left people with a ton of questions—what happened, who did it, and what’s next for security? Almost $10,000 in cards slipped out the door thanks to a payment system hack.

What items were stolen from Tom Brady’s NYC card shop?

The thief grabbed baseball and Pokémon cards worth more than $9,700 from CardVault. Nobody’s said exactly which cards, though.

The whole thing went down at the SoHo location on Lafayette Street. CardVault’s known for selling authenticated, high-value sports and trading cards.

Has any suspect been identified in the robbery of the card shop?

Police haven’t named the suspect. The NYPD did release footage showing a guy in a Yankees cap.

They’re asking for tips from the public. The suspect was caught on camera during the October 20 theft.

What is the estimated value of the stolen goods from the card shop?

The stolen cards are valued at about $9,700, according to NYPD. Some reports round it up to $10,000, which makes sense—it’s a lot either way.

That’s felony territory under New York retail theft laws. It also shows just how pricey authenticated cards at CardVault can get.

Were there any witnesses to the card shop robbery?

The theft happened before noon, and a store worker was there. The suspect tried to pay, got denied, then used the touch-to-pay system to work around it.

The worker saw the whole thing. The thief walked out with the cards, no payment, just like that.

What measures is the card shop taking to prevent future robberies?

So far, the store hasn’t announced any new security changes. CardVault usually has cameras rolling, as the police footage shows.

They might review their payment systems after this. But no official word on extra precautions yet.

Has there been any official statement from Tom Brady’s team regarding the theft?

So far, Tom Brady and his reps have stayed quiet about the theft—there’s nothing official out there. Not a single peep from the former NFL legend or his crew.

Brady kicked off CardVault back in 2020. The company now runs eight spots across states like Texas, Illinois, New Jersey, and Massachusetts.

And get this—a ninth CardVault is on the way at Mall of America. Guess they’re not slowing down anytime soon.