The NFL finally made its pick for the biggest halftime show of the year. Bad Bunny has been confirmed as the headliner for the Super Bowl LX halftime show on February 8, 2026.
The announcement dropped during Sunday Night Football, putting an end to weeks of rumors about who’d take the stage at Levi’s Stadium in Santa Clara, California.
The Puerto Rican superstar is set to bring his reggaeton anthems to over 130 million viewers worldwide. Bad Bunny has racked up three Grammy Awards and pushed Spanish-language music right into the mainstream spotlight.
His selection feels like a huge moment for Latin music on the world’s biggest entertainment stage.
This will be the seventh halftime show produced by Roc Nation, Jay-Z’s entertainment company, since their partnership with the NFL began in 2019.
Apple Music is sponsoring the show, and NBC will handle the broadcast. The league’s recent halftime acts keep leaning into hip-hop and Latin artists, and honestly, it’s about time.
Key Takeaways
- Bad Bunny headlines the Super Bowl LX halftime show on February 8, 2026, at Levi’s Stadium in Santa Clara, California
- The Grammy-winning artist marks a major milestone for Latin music on the Super Bowl’s global stage
- This is Roc Nation’s seventh halftime show production since teaming up with the NFL in 2019
Bad Bunny Confirmed as Super Bowl Halftime Show Headliner
Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show on February 8, 2026. Levi’s Stadium in Santa Clara, California, gets to host the show this time.
The Puerto Rican superstar becomes the first reggaeton artist to land this coveted halftime slot. That’s a pretty big deal, honestly.
Official Announcement and Date
The NFL made the official announcement on Sunday, September 28, 2025 during Sunday Night Football. They confirmed Benito Antonio Martínez Ocasio—yep, Bad Bunny—would perform at Super Bowl LX.
The performance is set for February 8, 2026 at Levi’s Stadium. It’ll actually be Bad Bunny’s second time at a Super Bowl halftime show; he previously joined Shakira and Jennifer Lopez as a guest in 2020.
NBC will air the game and the halftime performance live. Bad Bunny becomes the first reggaeton artist to headline the Super Bowl halftime show, which is honestly overdue.
Significance of the Selection
Bad Bunny brings some serious credentials. He’s scored four No. 1 albums on the Billboard 200 and has notched up 113 Hot 100 hits so far.
His latest album, Debí Tirar Más Fotos, topped the charts in January 2025. All 17 tracks from that album landed on the Billboard Hot 100, which is wild.
This pick really highlights how Latin music is taking over mainstream entertainment. Bad Bunny keeps breaking down barriers for Spanish-language music in the U.S.
His monthlong Puerto Rico residency in early 2025 was so successful it gave the island’s economy a noticeable boost. The shows drew in tons of high-profile guests and proved just how big his fanbase is.
Producer and Creative Partners
Roc Nation will executive produce the halftime show with Jesse Collins. That makes it seven years straight with Jay-Z’s company running the show for the NFL.
Jay-Z actually said, “What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.” Can’t argue with that.
Apple Music is back as the presenting sponsor for the fourth year in a row. They first got involved in 2023 for Rihanna’s performance.
DPS is producing the show, and Hamish Hamilton will direct. This creative team has plenty of experience with past Super Bowl halftime shows.
The partnership between Roc Nation, Apple Music, and the NFL keeps delivering big-name performances—Kendrick Lamar, Usher, Rihanna, and now Bad Bunny. Not a bad streak.
Bad Bunny’s Musical Legacy and Cultural Impact
Bad Bunny, born Benito Antonio Martínez Ocasio, went from Puerto Rican superstar to global icon. He’s reshaped Latin trap and reggaeton, no question.
He’s got four No. 1 albums, three Grammys, and 113 Hot 100 hits—that’s not just impressive, it’s historic. Spanish-language music owes a lot to his mainstream breakthrough.
Rise as a Latin Trap and Reggaeton Icon
Bad Bunny started out uploading songs to SoundCloud while working at a supermarket. He caught people’s attention by collaborating with established reggaeton artists.
His style mixes traditional reggaeton with Latin trap, plus a bit of rock, pop, and whatever else he feels like. He’s not afraid to experiment.
Early hits like “Soy Peor” and “Tu No Metes Cabra” put him on the map. They showed off his unique vocals and gutsy lyrics.
He’s teamed up with big names like J Balvin, Ozuna, and Daddy Yankee. Those collaborations helped him reach fans across Latin America and the U.S.
And then there’s his fashion sense—painted nails, skirts, bright colors. He’s challenged old-school ideas about masculinity in Latin music. Some folks love it, some don’t get it, but he’s definitely sparked conversations.
Recognition and Awards
He’s picked up three Grammy Awards and a bunch of Latin Grammy nominations. Not too shabby.
His sixth solo album Debí Tirar Más Fotos hit No. 1 on the Billboard 200. All 17 tracks from that album ended up on the Hot 100.
Major Career Achievements:
- 4 No. 1 Billboard 200 albums
- 113 Hot 100 hits (15 in the top 10)
- 3 Grammy Awards
- 1 No. 1 single
- First Spanish-language album to top Billboard 200
He’s been Spotify’s most-streamed artist globally for several years running. His streaming numbers just keep smashing records.
Time Magazine named him one of the 100 Most Influential People, and Rolling Stone put him on their “greatest artists of the decade” list. That’s some serious recognition.
Influence on Mainstream and Spanish-Language Music
Benito Antonio Martínez Ocasio is often credited with giving Spanish-language music a real foothold in the U.S. His success has made it easier for other Latin artists to break into the mainstream.
He’s worked with English-speaking stars like Cardi B, The Weeknd, Travis Scott, and Dua Lipa. Those collaborations introduced his sound to a lot of new listeners.
Music festivals like Coachella and Lollapalooza started booking more Latin trap and reggaeton acts after his rise. The Latin lineup just keeps growing.
He’s not just about music, either. He’s branched out into fashion, wrestling, and acting—he even showed up in Happy Gilmore 2 and made appearances with WWE.
His recent residency in Puerto Rico was such a hit it gave the island’s economy a real boost. The concerts drew global visitors and pumped up tourism revenue.
Radio stations across the U.S. started playing more Spanish-language music. His popularity nudged streaming platforms to feature more Latin genres, too.
What to Expect from the 2026 Halftime Show
Bad Bunny’s set will probably mix reggaeton and Latin trap hits with high-energy visuals at Levi’s Stadium. Roc Nation is producing the show, and they’ve got a good track record with Kendrick Lamar, Rihanna, and Dr. Dre.
Possible Setlist and Special Performances
Expect Bad Bunny to roll out his biggest streaming hits during the 12-minute set. “Tití Me Preguntó,” “Moscow Mule,” and “Me Porto Bonito” are almost guaranteed.
He’s got plenty of material from recent albums, so the performance should feel pretty fresh. I’d bet he’ll mix Spanish-language bangers with a few English collabs to keep everyone happy.
He might throw in some slower ballads too, just to show off his range. Keeps things interesting, right?
Special choreography will probably include traditional Latin dance moves. I wouldn’t be surprised if he works in nods to his Puerto Rican roots, either.
Stage Production and Visuals
Levi’s Stadium is going to look wild—expect a vibrant stage that channels Latin culture and Bad Bunny’s creative style. Roc Nation usually pulls out all the stops for halftime visuals.
Bright colors, dynamic lighting, and maybe some tropical themes mixed with urban vibes will probably set the tone. That’s just his style.
Large LED screens and pyrotechnics are basically a given. The production team might even use the whole stadium for aerial shots and crowd moments.
Key Visual Elements Expected:
- Tropical and urban stage design
- High-tech LED displays
- Lighting synced to the beat
- Crowd participation
Potential Surprise Guests
Industry folks think Bad Bunny could bring special guests to amp up the show. Past Super Bowl sets have featured plenty of surprise artists—remember Dr. Dre with Snoop Dogg and Eminem?
Possible collaborators might include stars from his recent projects, whether Latin icons or mainstream pop names. He’s got options.
The guest lineup will probably balance his Latin roots with mainstream appeal. That approach worked for Usher and Rihanna, so why not here?
NBC will broadcast the show, so any surprise guests get a massive spotlight. The network’s production team can handle even the most elaborate performances.
NFL’s Strategy and the Selection Process
The NFL uses a multi-step process with entertainment partners, host cities, and sponsors to pick halftime performers. Jay-Z’s Roc Nation plays a huge advisory role, while the league weighs things like global reach and cultural impact.
Role of Roc Nation and Jay-Z
Since 2019, Roc Nation has worked as the NFL’s live music entertainment strategist. Jay-Z’s company shares input during the selection process, but the league makes the final call.
The partnership started as part of the NFL’s larger social justice push. Roc Nation helps spot artists who can deliver unforgettable shows for more than 100 million viewers.
Jay-Z and his team have some influence over who gets picked, though final approval comes from a group of stakeholders. This collaboration has led to big-name selections like Rihanna, Usher, and Kendrick Lamar.
Key Selection Criteria:
- Global appeal and ability to reach different demographics
- Performance value and stage presence
- Cultural relevance and current popularity
- Music catalog that’s family-friendly
Previous and Rumored Headliners
Recent halftime shows make it clear the NFL wants diverse, high-profile artists. Rihanna was the headliner in 2023, Usher in 2024, and Kendrick Lamar is confirmed for 2025.
The league usually looks at A-list acts who can draw huge audiences. Taylor Swift and Adele have come up as rumored picks because of their massive followings.
The selection process starts with NFL entertainment officials and production company reps. They build initial artist lists based on popularity, genre, and performance chops.
Recent Headliners:
- 2023: Rihanna
- 2024: Usher
- 2025: Kendrick Lamar
Host cities get the final say from the shortlist, then corporate sponsors weigh in to make sure everything lines up with branding.
Broader Cultural and Commercial Significance
Bad Bunny landing the Super Bowl halftime show is honestly a huge moment for American entertainment. It’s bound to pull in a massive global audience and open up new marketing possibilities.
The announcement really highlights how Latin music’s influence and commercial power are growing in the U.S. It’s about time, right?
Fan Reactions and Global Reach
Fans are losing it over Bad Bunny’s halftime gig. Social media blew up instantly, with his “Perreo Sólido” fanbase trending hashtags and sharing their excitement everywhere.
He’s not just a Latin American star—his streaming stats are wild across North America, Europe, and Asia.
Key audience demographics include:
- Primary: Ages 18-34, spread across several countries
- Geographic spread: United States, Puerto Rico, Mexico, Colombia, Spain
- Platform engagement: 45+ million Instagram followers, billions of Spotify streams
The NFL expects a big spike in Latin American viewership. Past halftime shows with Latin artists have actually driven up international engagement.
Apple Music is probably rubbing its hands together—these announcements usually mean more global subscribers. The streaming service always sees a jump after big halftime show news drops.
Impact on Latin Music and Representation
Bad Bunny’s halftime show is a milestone for Latin music on the biggest stage in America. His reggaeton and Latin trap will reach over 100 million viewers during the broadcast.
This comes after rap’s rise in recent halftime shows, but Bad Bunny brings something totally different.
Representation milestones include:
- First headliner to perform mainly in Spanish
- Spotlight on Puerto Rican culture and identity
- Chance for reggaeton to go even more mainstream
This performance could push other big U.S. events to book more Latin artists. Industry leaders always watch Super Bowl picks to see where the audience is headed.
Advertising and Sponsorship Opportunities
Apple Music’s deal with the NFL unlocks all kinds of marketing around Bad Bunny’s set. The streaming giant can tap into his huge Latin American fanbase for growth.
Brands aiming for Hispanic consumers will probably boost their Super Bowl ad budgets. Having Bad Bunny there makes the event way more appealing for companies chasing the Latin market.
Commercial opportunities include:
- Spanish-language ads during the game
- Cross-promotions with Apple Music
- Merch collabs with NFL partners
The halftime show is now a marketing machine and a cultural moment. Bad Bunny’s involvement just dials up both sides.
Streaming platforms are bracing for a surge in Latin music after the show. History shows artists’ streams explode after halftime performances.
Event Details: Super Bowl LX in Santa Clara
Super Bowl LX happens on February 8, 2026 at Levi’s Stadium in Santa Clara, California. NBC will handle the broadcast for this 60th championship game.
Venue and Location
Levi’s Stadium will host Super Bowl LX. It’s in Santa Clara, home turf for the San Francisco 49ers.
The stadium opened in 2014 and seats about 68,500 for football, but it can expand to 75,000 for big events. Super Bowl crowds are always huge.
Santa Clara sits in Silicon Valley, roughly 45 miles south of San Francisco. The city buzzes with tech energy.
The stadium has top-notch tech and modern comforts. It previously hosted Super Bowl 50 in 2016, so this will be its second time hosting the big game.
Broadcast Details and Media Partners
NBC will air Super Bowl LX on Sunday, February 8, 2026. The network’s in charge of producing this milestone broadcast.
The Bad Bunny halftime show announcement dropped during NBC’s Sunday Night Football. It happened at halftime of the Packers vs. Cowboys game.
Apple Music is the official halftime show sponsor. They’ve teamed up with the NFL to present the Apple Music Super Bowl LX Halftime Show.
Peacock, NBC’s streaming arm, will probably have extra coverage and streaming options. They usually add bonus content for big NBC sports events.
Game Day Matchup and Related Festivities
We won’t know the teams for Super Bowl LX until the 2025 NFL season wraps up. The AFC and NFC championship games decide who gets to play for the Lombardi Trophy.
The Kansas City Chiefs are always in the mix these days. Travis Kelce and crew keep them in the playoff conversation year after year.
The game kicks off in early February, sticking with tradition. Festivities usually start days before, with events all over Santa Clara.
Bad Bunny’s halftime show is the main entertainment event. There are always pregame and postgame performances to round out the experience.
Frequently Asked Questions
Bad Bunny got announced as the Super Bowl 2026 halftime performer on February 8 at Levi’s Stadium in California. The NFL, Roc Nation, and Apple Music shared the news during NBC’s Sunday Night Football.
Who is performing at the upcoming Super Bowl halftime show?
Bad Bunny will headline the Super Bowl 2026 halftime show. The NFL, Roc Nation, and Apple Music made it official.
The news broke during the Packers vs. Cowboys Sunday Night Football game on September 28. It’s Bad Bunny’s first time leading the Super Bowl halftime show.
What are the details about Bad Bunny’s set for the Super Bowl halftime?
The performance goes down February 8, 2026, at Levi’s Stadium in Santa Clara. It’s the 60th Super Bowl in NFL history.
No word yet on song choices or surprise guests. Bad Bunny did pop up during the 2020 halftime show with Shakira and Jennifer Lopez.
How were the performers for the Super Bowl halftime show chosen?
The NFL works with Roc Nation and Apple Music to pick the halftime acts. All three confirmed Bad Bunny’s selection together.
They look at things like popularity, stage skills, and broad appeal. Details about Bad Bunny’s specific selection haven’t been released.
What can audiences expect from the next Super Bowl halftime performance?
Expect a high-energy set packed with Bad Bunny’s reggaeton hits. The language barrier might be a thing, since most of his songs are in Spanish.
He’s famous for wild stage productions and tons of energy. His “Most Wanted” tour proved he knows how to command a massive crowd.
Have there been any special teasers or previews released for the Super Bowl halftime show?
No official teasers or previews have dropped for Bad Bunny’s halftime set. The announcement just came through social posts from the NFL, Roc Nation, and Apple Music.
More promo content and details will probably come out as the Super Bowl date gets closer in February 2026.
What time does the Super Bowl halftime show start and how long will it last?
The halftime show usually kicks off during the break between the second and third quarters. Honestly, the exact time just depends on how long the first half drags on.
Super Bowl halftime performances usually last around 12-15 minutes. The artists have to stick to pretty strict timing because of the TV broadcast schedule—no room for running late.
