Post Malone has taken on a surprising new role as the face of Kim Kardashian’s SKIMS menswear collection. Post Malone Sexy in Skims. The Grammy-nominated artist recently stripped down to model camo underwear for the brand’s latest campaign, showcasing both his heavily tattooed physique and notable weight loss.
The “Circles” singer admitted the underwear modeling experience was “terrifying” but said it made him feel like a “handsome son of a bitch.” Shot on a Utah ranch, the campaign features Post Malone in heavyweight fleece camo-print pieces that align with his country aesthetic and love for camouflage patterns.
This collaboration marks another major brand partnership for the artist, who has previously worked with Doritos, Stanley, and Oreos. The SKIMS menswear campaign launches August 21 and represents the brand’s continued expansion into celebrity-driven marketing. Post Malone Sexy in Skims.
Key Takeaways – Post Malone Sexy in Skims
- Post Malone debuted as SKIMS’ newest menswear model in a camo-themed underwear campaign that he described as terrifying but confidence-boosting
- The collaboration features heavyweight fleece pieces in Realtree camo prints that match the artist’s country style and outdoor aesthetic
- This partnership demonstrates how celebrity endorsements continue to drive major fashion brands into new markets and demographics
Post Malone’s Skims Campaign: A Bold New Image
Post Malone transformed his public image through a striking partnership with Kim Kardashian’s Skims brand. The campaign showcased his weight loss and rugged aesthetic while highlighting the brand’s new heavyweight fleece and Realtree camouflage collection.
How Post Malone Modeled the Skims Camo Collection
Post Malone starred in Skims’ rugged Western-inspired campaign shot by photographer Theo Wenner. The photoshoot took place against a Utah ranch backdrop, creating an authentic cowboy atmosphere.
The singer wore multiple pieces from the new collection. He modeled the Heavyweight Fleece Jogger and Zip-Up Hoodie paired with cowboy boots and hat. The most talked-about shots featured him in bold camo Skims briefs.
Skims introduced Realtree camouflage prints for this campaign. The limited-edition camo designs appeared on underwear, t-shirts, and fleece pieces. This marked the first time the brand used this specific camouflage pattern.
The heavyweight fleece fabric was brand new for Skims menswear. It focused on warmth, durability, and comfort while maintaining a masculine look.
The Appeal of Post Malone’s Look in Skims
Fans responded strongly to Post Malone’s transformed appearance in the campaign. His extreme weight loss was clearly visible in the underwear shots, showing off a more toned physique.
The cowboy aesthetic perfectly matched his recent country music career shift. Post Malone had just released his country album F-1 Trillion in 2024. The Western theme felt natural and authentic to his current image.
His famous tattoos were prominently displayed throughout the shoot. The contrast between his inked skin and the neutral-toned Skims pieces created visual interest. This combination appealed to both his existing fanbase and fashion-conscious consumers.
Kim Kardashian praised his fit for the brand. She said Post Malone “truly embodies the spirit of the SKIMS Man with his effortless energy and style.”
Post Malone’s Reaction to the Photoshoot
Post Malone expressed enthusiasm about working with Skims on the campaign. He emphasized his love for comfortable clothing in the brand’s press materials.
“I’m all about comfort and feeling good in what I wear,” he shared. The singer specifically called out the camo pieces as his favorites from the collection.
He mentioned his long-standing appreciation for camouflage patterns. “These pieces are fun, the camo especially stands out to me. I’ve always been into camo,” Post Malone explained.
The campaign made him feel confident about his new look. Fans noted how comfortable he appeared in the revealing shots, suggesting he was proud of his physical transformation.
The collaboration launched on August 21, 2025, available both online and in Skims stores.
About the Skims Menswear Line and Heavyweight Fleece
Skims introduces new fabric technology and design elements with its expanded menswear collection. The brand debuts heavyweight fleece materials alongside official Realtree camouflage patterns for the first time.
Features of the Skims Menswear Collection – Post Malone Sexy in Skims
The Post Malone Skims menswear collection includes essential loungewear pieces designed for comfort and durability. Key items feature heavyweight fleece joggers, zip-up hoodies, and basic t-shirts.
The collection also includes underwear and fleece separates. All pieces focus on providing tactile softness and an ideal fit for everyday wear. Post Malone Sexy in Skims.
Core Collection Items:
- Heavyweight Fleece Jogger
- Zip-Up Hoodie
- Basic T-Shirts
- Underwear
- Fleece Separates
The western-inspired menswear line marks a shift from Skims’ usual minimal aesthetic. The rugged design approach aligns with outdoor and casual lifestyle preferences.
Debut of Heavyweight Fleece and Camo Prints
Skims introduces its new heavyweight fleece fabrication with this collection launch. The innovative material centers on warmth, durability, and comfort for enhanced performance.
The heavyweight fleece provides superior insulation compared to standard fleece materials. It maintains softness while offering increased durability for regular use.
The collection features official Realtree camouflage prints for the first time in Skims history. These limited-edition camo styles appear on multiple garment types including underwear, t-shirts, and fleece pieces.
Realtree Camo Applications:
- Underwear collections
- T-shirt designs
- Fleece separates
- Limited-edition pieces
The camo integration represents Skims’ first use of official hunting and outdoor camouflage patterns.
Expansion of Skims Into Menswear – Post Malone Sexy in Skims
Kim Kardashian’s Skims continues developing its menswear category beyond basic offerings. The brand targets male consumers seeking comfortable loungewear with elevated design elements.
The menswear expansion builds on previous men’s collections while introducing new fabric technologies. Skims aims to establish stronger market presence in male-focused apparel segments.
The brand’s menswear strategy focuses on easy-wearing silhouettes that translate across different settings. Items work for home lounging, casual outings, and relaxed social situations.
This collection launch represents significant investment in men’s apparel development. The heavyweight fleece introduction shows Skims’ commitment to technical fabric innovation within the menswear space.
The Fall 2025 menswear line launches August 21 through Skims.com and retail locations.
