At just 21 years old, Olivia Rodrigo has become much more than a music superstar—she’s a trendsetter, role model, and now the Lancôme, one of the world’s most prestigious beauty brands. Known for her effortlessly cool style and authentic personality, Rodrigo perfectly embodies the modern Lancôme woman: confident, bold, and unafraid to express herself.
Beauty with a Purpose
As the face of Lancôme, Olivia isn’t just promoting products; she’s sharing a message of empowerment. Her partnership with the brand highlights the importance of self-expression and self-love, two values that resonate deeply with her fans. Whether she’s rocking a bold red lip on stage or a natural glow in her everyday life, Rodrigo proves that beauty is about feeling good in your own skin.
Her impact as an ambassador is undeniable. With over 38 million Instagram followers and more than 22 million on TikTok, Olivia’s reach goes far beyond traditional beauty campaigns. Her posts consistently achieve high engagement rates—7% on Instagram and an impressive 12% on TikTok—making her one of the most influential voices in the digital space. By partnering with Lancôme, Rodrigo is helping the brand connect with a new generation of beauty enthusiasts who value authenticity and individuality.
From Beauty to Music
While her work with Lancôme has brought Olivia into the spotlight in the beauty world, her music remains the heart of her career. She first captured the world’s attention in 2021 with her debut album, SOUR, which quickly became a global phenomenon. Hits like “Drivers License,” “Deja Vu,” and “Good 4 U” catapulted her to superstardom, earning her three GRAMMY Awards and a devoted fanbase.
In 2023, Rodrigo released her sophomore album, GUTS, which further cemented her status as one of music’s brightest stars. Tracks like “Vampire” and “Bad Idea Right?” showcase her growth as an artist, blending raw emotion with irresistible melodies. The album’s success led to the GUTS World Tour, a sold-out arena tour spanning 95 dates across North America, Europe, the UK, Asia, and Australia.
Using Her Platform for Good
Olivia’s influence doesn’t stop at music and beauty. This year, she launched the “Fund 4 Good,” a global initiative supporting community-based nonprofits that advocate for women and girls’ reproductive rights and work to end gender-based violence. Through this fund, Rodrigo is channeling her fame into meaningful action, proving that she’s committed to using her platform to make a difference.
The “Fund 4 Good” aligns perfectly with her role as Lancôme’s ambassador. Both endeavors emphasize empowerment and advocacy, showing that beauty and activism can go hand in hand. By championing these causes, Olivia is inspiring her fans to stand up for what they believe in and support their communities.
A Cultural Icon
Olivia Rodrigo’s rise to fame is nothing short of extraordinary. In just a few years, she’s become a cultural icon, blending her talents as a singer, songwriter, and advocate. As the face of Lancôme, she’s redefining beauty standards and encouraging her fans to embrace their uniqueness. Through her music, she’s capturing the highs and lows of being young, offering a soundtrack for a generation. And with initiatives like the “Fund 4 Good,” she’s proving that success means little without purpose.
Whether she’s performing in sold-out arenas, fronting a global beauty campaign, or fighting for social justice, Olivia Rodrigo continues to inspire. Her journey is a testament to the power of authenticity and passion, and her influence shows no signs of slowing down.
