OFF-White launching Fragrance and Cosmetics

Interparfums Acquires Rights to Off-White Fragrances and Cosmetics, Debuting Products in 2026

Interparfums, Inc., a global leader in luxury fragrance production, has announced a groundbreaking agreement with its French subsidiary, Interparfums SA, acquiring the rights to Off-White’s brand names and trademarks in Class 3 (fragrance and cosmetic products). This strategic acquisition positions Interparfums to take the reins of Off-White’s fragrance offerings after an existing licensing agreement concludes on December 31, 2025.

A Strategic Partnership Rooted in Creativity

This collaboration marks the beginning of a long-term partnership between Off-White and Interparfums, focusing on innovative strategies, product launches, and global market expansion. Known for its blend of high-end streetwear and luxury, Off-White was founded in 2012 by the visionary designer Virgil Abloh, whose deconstructionist approach and signature symbols, like the crossed arrows and the iconic “X” logo, have left an indelible mark on the fashion and luxury industries.

Jean Madar, CEO of Interparfums, expressed enthusiasm for the partnership:

“Off-White blends the worlds of streetwear and luxury in a spirit of talent and inventiveness. This is a tremendous opportunity for us considering the

Virgil Abloh: The Visionary Behind Off-White and His Enduring Legacy

Virgil Abloh, the creative force who transformed the fashion landscape, was a multifaceted designer, artist, and entrepreneur. Born on September 30, 1980, in Rockford, Illinois, Abloh redefined the boundaries of luxury fashion, streetwear, and creative collaboration. As the founder of Off-White and the first African-American artistic director of Louis Vuitton’s menswear line, Abloh’s work left a lasting imprint on global culture.

Early Life and Education

Virgil Abloh was born to Ghanaian immigrant parents. His mother, a seamstress, introduced him to the world of design and craftsmanship at an early age. He pursued a civil engineering degree at the University of Wisconsin-Madison before obtaining a master’s degree in architecture from the Illinois Institute of Technology (IIT). While studying architecture, Abloh began experimenting with fashion, blending his technical skills with his burgeoning interest in culture and art.

The Kanye West Connection

Abloh’s rise to prominence began with his collaboration with rapper and entrepreneur Kanye West. In 2009, he secured an internship at Fendi alongside West. The two developed a strong creative partnership, with Abloh contributing to various West projects, including album covers and merchandise for the Yeezy brand. Their collaboration set the stage for Abloh’s entry into the fashion industry.

Founding Off-White

In 2012, Abloh launched Off-White, a Milan-based luxury label that blended high-end fashion with streetwear aesthetics. The brand quickly gained recognition for its distinctive use of industrial design elements, bold graphics, and iconic motifs such as quotation marks and diagonal stripes. Off-White’s designs appealed to a new generation of consumers who sought authenticity and innovation in their fashion choices.

Deconstruction and Storytelling

Abloh’s approach to design was rooted in deconstruction and storytelling. He often reimagined classic silhouettes and fabrics, adding unexpected details to create pieces that felt both familiar and revolutionary. His ability to infuse meaning into every garment resonated with audiences and made Off-White a cultural phenomenon.

Collaborations and Cultural Impact

Abloh’s career was defined by collaborations that bridged the gap between fashion, art, and technology. He worked with brands such as Nike, IKEA, and Evian, producing products that blurred the line between utilitarianism and high fashion. His 2017 partnership with Nike, “The Ten,” reinterpreted ten iconic sneaker designs and became a defining moment in sneaker culture.

In addition to fashion, Abloh ventured into art and design, curating exhibitions and creating installations that challenged traditional notions of luxury. He designed album covers for musicians such as Jay-Z and West, further solidifying his role as a cultural innovator.

Breaking Barriers at Louis Vuitton

In 2018, Abloh was appointed artistic director of Louis Vuitton’s menswear, making history as the first African-American to hold the position. His debut collection for the brand was celebrated for its inclusivity and forward-thinking approach. Abloh’s tenure at Louis Vuitton was marked by a commitment to diversity and innovation, expanding the brand’s appeal to younger, more diverse audiences.

Legacy and Impact on Fashion

Virgil Abloh’s influence extended beyond his designs. He was a mentor to aspiring designers and a vocal advocate for representation in the fashion industry. His work challenged the exclusivity of luxury fashion, making it accessible to a broader audience while maintaining its prestige.

Abloh’s untimely passing in November 2021 from a rare form of cancer shocked the world. Tributes poured in from industry leaders, celebrities, and fans, all highlighting his generosity, vision, and dedication to creativity.

Off-White Under Interparfums

The recent acquisition of Off-White’s fragrance and cosmetics rights by Interparfums ensures that Abloh’s vision will continue to inspire. The brand’s expansion into the fragrance and beauty sector is a testament to its enduring relevance and Abloh’s ability to create a multidisciplinary empire.

Virgil Abloh’s life and work remain a testament to the power of creativity and the importance of breaking boundaries. His legacy is not just in the clothes he designed but in the doors he opened for future generations of artists and designers.