Available @L’Oreal website and @Target

Price: Device around $99, Cartridge $29.99 and there is a starter kit for $128.99

There are 20 shades available, more to come soon

Introducing the L’Oréal ColorSonic, a revolutionary new device designed to transform your at-home hair coloring experience. Say goodbye to messy dyes, uneven coverage, and the hassle of mixing products—ColorSonic delivers salon-quality results with ease and precision, all in the comfort of your own home.

Why Choose ColorSonic?

1. Effortless Application:
ColorSonic’s automated technology makes hair coloring as easy as brushing your hair. Simply insert the color cartridge, press a button, and let the oscillating brush head evenly distribute color from root to tip.

2. Mess-Free Experience:
With its sealed cartridge system, ColorSonic eliminates spills and drips. No more stained hands, countertops, or towels—just beautiful, even color without the mess.

3. Salon-Quality Results at Home:
Developed by L’Oréal, the leader in hair color, ColorSonic ensures professional-grade, long-lasting results. Achieve vibrant, even coverage every time.

4. Wide Range of Shades:
With a variety of shades to choose from, ColorSonic offers something for everyone. Whether you’re looking for a subtle refresh or a bold new look, there’s a perfect color match for you.

5. Reusable and Eco-Friendly:
Unlike traditional dye kits, ColorSonic is designed to be reusable, and its cartridges are made from recyclable materials—making it a sustainable choice for frequent colorers.

How to Get Yours

Priced between $150 and $200, the ColorSonic device is an investment in hassle-free, flawless hair color. Cartridges cost between $15 and $20 and are available in stores like Sephora, Ulta, and Amazon.

Transform your hair color routine with L’Oréal ColorSonic—salon results without the salon price. Get yours today!

Why you’ll smile when you use it

Plug in a cartridge, click the button, and the device mixes dye + developer for you. No bleach bombs flying everywhere.
It has oscillating bristles that brush colour through your roots (and lengths!) more smoothly than old school box dye.
It takes about 10-15 minutes once you’ve got the hang of it. That’s quicker than a coffee break in a salon.
It’s so much cleaner. You’re not battling drops, stains, dye-splatter on counters, or a catastrophe in your white bathroom.
It’s brilliant for root touch-ups, covering greys, refreshing your look. If you’re not doing a radical colour change, this fits beautifully.

How to use it at home — simple, fun, effective

Charge the device, pick your shade, and prep your hair (dry, detangled, old shirt on).
Load the cartridge into the wand, press the button until colour flows.
Section your hair (just a couple major ones), then start with the roots: place the brush zone at your roots, glide through hair.
If you want to colour lengths, switch to the adapter and apply through the rest.
Set the timer per instructions. While you wait: treat yourself (tea, podcast, quick browse).
Rinse, condition, style. Admire your reflection. You just coloured your hair like a champ.

One example: My Sunday afternoon refresh

Picture: Sunday afternoon, you’re in comfy clothes, device primed. You skip the salon appointment. You click the wand, brush through those new greys sneaking at your temples, glide through mid-length for a glow. After rinsing, you feel fresher, like you hit “reset.” You drop into the week with a looked-after vibe, not a frantic “OMG roots showing” panic.

What’s extra good

You control when you colour. No scheduling, no sitting in a waiting room with that “should I or shouldn’t I” dread.
No mixing bowls. No bristly gloves. The gadget does the heavy mental bits.
Looks like you spent more time/fuss than you did. That’s win.
Great for “just maintenance” rather than full reinvent-my-hair mode.

Tips to win with it

For longer or thicker hair: if your hair is heavy, you might want two cartridges or break the job into halves so nothing’s missed.
Choose your shade carefully. If you’re going dramatic (three levels lighter, funky colour) this may not replace the salon.
Follow the rinse + condition step. The device does application; your after-care still matters.
Expect “good” results. Not magic wand results. With simpler goals (roots, greys) it’s fantastic.

So basically: If your goal is to refresh your look, cover greys, maintain colour, save time and mess — the Colorsonic gives you really good at-home results. It might not replace a full-blown creative colour session, but for youry everyday “yes I’m putting myself together” moment, it’s a winner.

Want me to pull up shade swatches, how much cartridges cost, and which hair types it’s best for so you can decide if this is your next buy?