The viral toy character Labubu has caught the eye of luxury fashion. Now, its creator is collaborating with one of the world’s most prestigious brands.
Kasing Lung’s mischievous character has become a Gen Z status symbol. It’s inspired major fashion houses to make their own collectible bag charms.
Louis Vuitton jumped on the Labubu craze with luxury bag charms called Louis Bear and Vivienne Fashionista, priced at $1,270 and $1,390. Creative director Pharrell Williams designed Louis Vuitton’s own “Labubu” as a travel companion for the brand’s universe.
The charms borrow from recent Louis Vuitton fashion shows and show off the brand’s signature style codes. It’s a surprising but oddly fitting move.
These limited edition accessories are more than luxury trinkets. They signal how luxury brands are chasing the bag charm craze to attract younger shoppers and boost sales in tough times.
The charms rolled out exclusively on the Louis Vuitton app before launching worldwide. That exclusivity really amps up the hype, doesn’t it?
Key Takeaways
- Louis Vuitton launched luxury bag charms inspired by Labubu, each priced over $1,000
- Pharrell Williams designed four Louis Bear versions: Baseball, Western, Rockabilly, and Supervision
- The collaboration is part of luxury brands’ play to hook younger buyers with collectible accessories during slow sales periods
Labubu’s Influence on the Louis Vuitton Limited Drop
The Labubu phenomenon has totally shifted how luxury brands approach collectible accessories. Louis Vuitton built its own charm collection in direct response to the toy-like trend.
This move shows just how much designer toy hype is shaping high-end fashion and what people want to buy.
Labubu Craze and Luxury Brand Response
The Labubu doll’s wild popularity grabbed Louis Vuitton’s attention as collectors paired the toys with luxury handbags. BLACKPINK’s Lisa styled her Labubu with Louis Vuitton pieces and suddenly, everyone wanted in on the look.
That moment merged high fashion with collectible culture. It’s honestly kind of wild to see.
Photos of Louis Vuitton bags with Labubu charms sparked both praise and plenty of teasing on social media. Some fashion communities even complained about being flooded with Labubu posts instead of the usual luxury talk.
Celebrity endorsements only fueled the fire. Rihanna carried a Labubu on her Louis Vuitton bag, locking in the crossover between the toy and high-end accessories.
Rise of Collectible Culture in Fashion
Gen Z and Millennial collectors are driving demand by blending childhood nostalgia with grown-up buying power. Some Labubu variants now resell for over $1,000, and rare human-sized ones can hit $150,000. That resale market is wild—scarcity and status rule.
Pop Mart runs its business like a luxury fashion house by keeping runs small and dropping secret editions. That urgency? It’s all part of the game.
Key collectible culture elements:
- Limited production runs
- Exclusive colorways and variants
- Pop-up shops in style capitals
- Instagram-worthy looks
The collectibles keep the story tight by controlling creation and distribution from top to bottom. Luxury brands do the same with their own products, honestly.
Collaboration Details and Hype
Louis Vuitton answered with Vivienne Fashionista and Louis Bear charms at $1,390 and $1,270. These come with premium leather, Monogram Flower fur, pearls, and rhinestones.
Each charm has miniature accessories—think tennis rackets, sunglasses, baseball bats. They’re not just bag add-ons; they’re collectible luxury objects. Vivienne comes in eight colorways, Louis Bear in four.
Production details:
- Leather and mink materials
- Tennis-inspired exclusives
- Gold-tone accessories
- Preorder via Louis Vuitton app
Pharrell Williams, creative director for men’s, took cues from the Labubu craze to create these mascots. The timing couldn’t be better—everyone’s after toy-like collectibles right now.
Inside the Louis Vuitton Limited Edition Charms Release
Louis Vuitton rolled out two charm collections: Vivienne Fashionista and Louis Bear. Both use premium materials like leather, mink, pearls, and rhinestones.
The charms are pricey and dropped for pre-order on the brand’s app before launching globally. That early access definitely stoked some FOMO.
Vivienne Fashionista and Louis Bear Designs
The Vivienne Fashionista charm updates Louis Vuitton’s beloved Vivienne character from 2017. Each charm features a fur ring shaped like the monogram flower.
There are eight Vivienne Fashionista options, ranging from red florals to more muted tones. Each comes with its own mini accessory—handbags, sunglasses, tennis rackets, scarves, you name it.
The Louis Bear collection offers four designs. One rocks a baseball bat, jersey, and cap. Another has patterned shorts, sunglasses, and an LV charm necklace.
Two more Louis Bear versions include one holding a yellow bag (kind of a nod to Pharrell Williams’ yellow Millionaire Speedy) and a fedora. The last one’s got a beanie and an LV leather jacket.
Materials and Luxury Detailing
The Vivienne Fashionista charms are made with premium leather and mink. Each piece gets a boost from pearls and rhinestones for that extra sparkle.
The monogram flower-shaped fur rings really highlight Louis Vuitton’s branding. They’re both functional and decorative, which is a nice touch.
Materials Used:
- Premium leather
- Mink fur accents
- Pearl details
- Rhinestones
- Gold-tone hardware
The Louis Bear charms show off detailed fabric work and mini accessories. Each bear rocks clothing and items that echo full-sized luxury fashion.
Collector Value and Pre-Order Insights
Vivienne Fashionista retails at $1,390, and Louis Bear costs $1,270. These prices put the charms firmly in the premium collectible category.
Pre-orders opened on the Louis Vuitton app before the July 10 global release. That exclusive window definitely got collectors and fans buzzing.
TikTok creators have started calling the Louis Vuitton charms “Lavuvu”, saying they’re the next big thing after Labubu. Social media hype has only made them more visible to younger luxury shoppers.
The charms appeal to classic Louis Vuitton fans and new collectors who love luxury toys. It’s a smart play, honestly.
Frequently Asked Questions
The partnership between Labubu and Louis Vuitton has sparked a lot of buzz among collectors and fashion fans. Details about pricing, availability, and exclusivity are on everyone’s mind.
What are the key features of the Labubu Creator and Louis Vuitton collaboration?
Louis Vuitton launched Louis Bear as a response to Labubu’s popularity, with Pharrell Williams at the design helm. The charm clips onto bags, belt loops, or keychains—pretty versatile for a luxury accessory.
Louis Bear comes in four styles: Baseball, Western, Rockabilly, and Supervision. Each one has unique accessories—bandanas, cowboy hats, Speedy caps, plaid pants, gold chains. The details are kind of delightful.
The teddy bears stick to Louis Vuitton’s signature style. Leather paws feature the flower design, and gold metal clasps make it easy to attach them wherever you want.
Where can the limited edition Labubu and Louis Vuitton collection be purchased?
Louis Vuitton drops their bag charms through official channels and select retailers. The release follows typical luxury fashion patterns—think limited and hard to get.
TikTok creators have pointed out how quickly Louis Vuitton jumped in on the Labubu trend. Some have even nicknamed the new charms “Lavuvu” because of the resemblance.
Collectors should keep an eye on Louis Vuitton’s official channels for updates. The brand usually sticks to selective distribution for these kinds of limited collectibles.
Are there any exclusive items in the Labubu collaboration with Louis Vuitton?
The Louis Bear isn’t exactly a direct Labubu collab. It’s more like Louis Vuitton doing their own playful take on the Labubu trend. Pharrell Williams actually designed it as a quirky travel companion for the Louis Vuitton universe.
Each Louis Bear version nods to specific Louis Vuitton runway shows. You’ll spot references to Spring/Summer 2024, Fall/Winter 2024, and even Spring/Summer 2025 collections.
Louis Vuitton didn’t stop there—they gave their Vivienne charm a fresh update too. Some of these new versions rock a tennis theme, complete with gold-tone rackets and tiny visors.
How many pieces will be available in the Labubu and Louis Vuitton limited drop?
Louis Vuitton hasn’t revealed exact numbers for the Louis Bear collection. That’s not surprising—luxury brands usually keep things hush-hush to keep the hype alive.
There are four versions, so it’s safe to guess there’ll be several production runs. The fact that they handcraft each one makes it likely they’re working in small batches.
Collectors have to move fast. Lisa’s Louis Vuitton bag and Labubu releases have sold out before, so it’s probably going to happen again.
What is the price range for the Labubu x Louis Vuitton limited edition items?
Louis Vuitton bag charms start at over P70,000, at least according to fashion sites. That’s steep, but hey, it’s Louis Vuitton—handcrafted details and all that.
The price blows original Labubu Pop Mart figures out of the water. LV uses luxe materials like leather and gold-tone metal, which definitely pushes up the cost.
Some versions could be pricier than others, depending on extras and how intricate they get. Limited supply and all the handwork just add to the premium vibe.
Will there be a second collaboration between Labubu Creator and Louis Vuitton?
Louis Vuitton’s Louis Bear isn’t the result of an official Labubu collaboration. It’s actually Pharrell Williams’ own spin on the bag charm trend.
So far, neither Pop Mart’s Labubu nor Louis Vuitton has said anything about teaming up in the future. These two brands really go after different crowds, and their markets don’t overlap much.
Louis Vuitton seems pretty happy making their own mascots, like Louis Bear and those ever-changing Vivienne charms. Honestly, that lets them keep a tight grip on their designs and the whole brand vibe.
