The LA Rams are throwing a one-of-a-kind event, uniting sports fans and pop culture lovers with a Hello Kitty collaboration. Yep, it’s the first time Hello Kitty’s ever teamed up with an NFL team—so, exclusive merch and a pretty unforgettable gameday are in the cards.

Expect limited-edition Hello Kitty x Rams gear and collectibles at SoFi Stadium, plus special giveaways for ticket holders. If you snag a ticket to the Rams’ home game against the Arizona Cardinals in early January 2025, you’re in for a treat.

This partnership is all about blending football with lifestyle branding, aiming for fans from every corner. It’s a new way for the Rams to connect with their community—mixing fun, innovation, and a little bit of adorable chaos.

Hello Kitty x LA Rams Collaboration Highlights

The Rams and Sanrio joined forces to pull off a wild crossover: Hello Kitty x Rams. It’s sports, it’s pop culture, and it’s all happening during key games at SoFi Stadium—right where the action is.

LA Rams Hello Kitty events coming soon — Los Angeles Rams quarterback Matthew Stafford (9) celebrates after throwing a touchdown pass to tight end Colby Parkinson during the second half of an NFL football game against the San Francisco 49ers in Santa Clara, Calif., Sunday, Nov. 9, 2025. (AP Photo/Jed Jacobsohn)

Origins of the Partnership

This whole thing started as a smart move to bring together two iconic brands with fans who don’t mess around. Sanrio, the brains behind Hello Kitty, wanted a shot at the NFL, and the Rams’ trendsetting vibe made them the perfect pick.

Honestly, it’s kind of genius. Hello Kitty’s charm is world-famous, and the Rams have that local-meets-national pull. Both sides wanted a fresh, engaging way to reach more people, and the timing with the Arizona Cardinals game just made sense. For Sanrio, it’s a big leap into sports culture.

NFL’s First-Ever Collaboration with Sanrio

Here’s a fun fact: this is the NFL’s first official collab with Sanrio. The Hello Kitty x Rams merch lineup has everything—apparel, collectibles, bobbleheads, plushies, keychains, you name it.

They’ve mashed up Rams colors and logos with Hello Kitty’s signature style, and you’ll only find these limited-edition goodies at The Equipment Room Team Store inside SoFi Stadium. The launch lines up with the Rams’ January home games, so fans score exclusive giveaways like a clear bag and coin purse. Will this open the door for more wild NFL collabs? Feels likely.

Game Day Experiences and Activations

During those January home games, especially against the Cardinals, fans got to dive into the Hello Kitty x Rams universe. Season Ticket Members and game day buyers walked away with exclusive merch, which definitely amped up the stadium vibe.

They sprinkled Hello Kitty experiences all over SoFi—think photo ops, themed zones, and activities for every age. It’s not every day you see football and pop culture mix like this, and honestly, it made the day feel pretty special.

Fans could hunt down the capsule collection right there, turning the game into a sports-and-culture mashup. The Rams keep shaking things up with how they connect to fans, and this partnership is just more proof.

Curious for more? You can check out the official scoop and merch details at the Los Angeles Rams website.

Exclusive Merchandise and Fan Benefits

The Rams x Hello Kitty team-up brings fans some pretty wild collectibles and perks, all tied to the limited-edition capsule. Think exclusive items, special deals for season ticket holders, and in-the-know shopping spots to make gameday even better.

Hello Kitty x Rams Capsule Collection

This collection is packed with stuff you won’t find anywhere else—apparel, plush toys, keychains, and a Hello Kitty bobblehead that’s just for this collab. Every piece rocks limited-edition markings, so you know it’s the real deal.

They designed the merch for both die-hard Rams fans and Hello Kitty collectors, blending sports and pop culture in a way that actually works. The drop centers around gamedays, so the hunt is half the fun. First-of-its-kind for the NFL? Absolutely.

Limited-Edition Giveaways and Ticket Packages

If you grabbed tickets for that January game, you scored big—limited-edition Hello Kitty x Rams clear bags and coin purses, handed out while supplies lasted.

They bundled these goodies with special ticket packages, making it even more tempting to show up in person. It’s a clever way to boost attendance and reward fans who want something extra to remember the day.

Shopping at The Equipment Room Team Store

The Equipment Room at SoFi Stadium was the go-to spot for all things Hello Kitty x Rams on game day. Fans in the stadium got first dibs on the full lineup—apparel, collectibles, all of it.

It wasn’t just shopping, either. Special event activations made the store feel like part of the celebration. If you’re a collector or just love cool merch, this was the place to be.

Rewards for Season Ticket Members

Season Ticket Members heading to the January Rams home game are in for a treat. Thanks to the Hello Kitty x Rams collab, they’ll snag extra perks you won’t find anywhere else.

Each member gets a guaranteed limited-edition clear bag—yep, no need to cross your fingers at the gate. That’s a solid step up from the usual fan giveaways.

The Rams really know how to show some love to their loyal crowd. Exclusive merch like this makes season ticket ownership feel a bit more special, doesn’t it?

Plus, it’s clear the Rams want fans to walk away with more than just memories. Unique experiences and cool collectibles? That’s how you keep people coming back.