Cori Broadus, the daughter of iconic rapper Snoop Dogg, has made waves in the beauty world. She launched her own makeup brand, CHOC (short for CHOC Factory). The brand is a bold step forward for beauty products. It’s designed specifically for melanin-rich skin tones. CHOC was inspired by Cori’s personal battles with lupus. She also faced online bullying. The brand represents a more inclusive vision of beauty. This is more than just makeup—it’s a movement. It promotes self-love, empowerment, and representation. The focus is on people of all backgrounds. The brand especially supports those with darker skin tones. These individuals have often been marginalized by the beauty industry.
CHOC: A Brand Built on Struggles and Strength
For Cori Broadus, launching CHOC was not just a career move. It was a deeply personal endeavor. Cori has struggled with lupus, a chronic autoimmune disease. She also faced constant online bullying. Cori turned these challenges into fuel for a greater purpose. She wants her brand to remind others of the importance of self-love and representation. This is especially crucial for those who have been told they don’t fit the beauty mold. CHOC isn’t just another makeup line. It’s about healing, empowerment, and creating a space for everyone. A space where people can feel seen and valued. The brand is cruelty-free. Its products speak directly to those who have long been excluded from mainstream beauty standards. Cori’s goal is to make makeup an experience of self-care. It’s about uplifting and celebrating every individual, no matter their skin tone.
Lip Glosses and More: What’s in the CHOC Collection?
The CHOC collection includes a variety of makeup products designed to complement melanin-rich skin, starting with lip glosses in stunning shades like Lady in Red, Hot Coco, and Birthday Suit. These glosses are formulated to offer both rich pigment and a smooth, luxurious finish.
In addition to glosses, CHOC’s product range features lip pencils in various hues. These pencils match any look, ensuring every woman can find her perfect shade. For those looking to enhance their skincare routine, the brand offers a scrub and a mask. Both are designed to nourish and refresh the skin. CHOC also offers an LED compact mirror. It’s perfect for those on the go who need a quick touch-up. With prices starting at $21 for the lip glosses, CHOC makes it easy for anyone to indulge. These are high-quality beauty products without breaking the bank. Whether you’re looking for a bold new look or a natural glow, CHOC has something for everyone.
Snoop Dogg and Shante Broadus Attend CHOC Launch
Cori’s highly anticipated launch event took place in Beverly Hills, and it was a family affair. Her father, Snoop Dogg, and his wife, Shante Broadus, were in attendance, showing their full support for Cori’s entrepreneurial venture. The event was an incredible milestone for Cori, who has always been passionate about using her platform to inspire others. With her parents by her side, Cori was able to celebrate not just the launch of her brand but the beginning of a new chapter in her journey. The event highlighted the core values of CHOC: self-love, confidence, and empowerment. For Cori, this was more than just a business—it was a moment to show the world that beauty is about embracing who you truly are.
CHOC Foundation: A Movement for Women Everywhere
At the heart of CHOC lies the CHOC Foundation. The foundation believes that self-love should never be a luxury. Its mission is to break down societal barriers. The goal is to create a world where women feel seen, valued, and empowered. With every purchase, CHOC contributes to this cause. The brand helps build a future where women don’t have to conform to outdated beauty standards. CHOC champions inclusivity. Its message is clear: beauty is not about fitting into a mold. It’s about celebrating who you are. CHOC is more than makeup. It’s a tool for personal empowerment. It offers every woman the opportunity to embrace her true self. CHOC helps women feel confident in their own skin.
Beauty Standards and the Need for Change
For years, mainstream beauty standards have been exclusive, often leaving people of darker skin tones feeling invisible. The beauty industry has historically been built on narrow definitions of beauty, with products mainly catering to lighter skin tones. Even as companies have started to expand their foundation shades, many still fail to truly meet the needs of people with melanin-rich skin.
This lack of representation has perpetuated a system of shame, where people are made to feel as though they don’t measure up. But CHOC is challenging this outdated system, offering a refreshing alternative that celebrates melanin-rich beauty in all its forms. Cori’s vision is simple: to create a world where beauty standards are expanded to be more inclusive of everyone. But even more than that, she aims to completely redefine these standards so that no one feels the pressure to conform. For Cori, the issue isn’t just about offering more shades—it’s about creating a future where beauty standards no longer exist to dictate self-worth.
CHOC: The Brand That Redefines Beauty
Cori Broadus’s brand goes beyond makeup; it’s about pushing back against the very idea of beauty standards. While other companies may have expanded their product ranges, they often still adhere to a limited definition of beauty. CHOC, on the other hand, is about breaking free from these constraints. By designing products specifically for melanin-rich skin, Cori is empowering her customers to embrace their natural beauty. The products are not just a cosmetic enhancement—they are a celebration of the diverse, radiant beauty found in every skin tone. CHOC is about more than just appearances; it’s about self-acceptance and showing the world that beauty is personal, not defined by anyone else’s standards.
A World Without Shame or Self-Hate
Cori’s mission with CHOC is to create a world where we no longer feel the need to conform to societal expectations. The beauty industry has long been complicit in cultivating shame around natural features—whether it’s hips, legs, lips, or scars. But CHOC is all about embracing these very features. It’s about encouraging a generation to love themselves as they are, not as society tells them they should be. The goal is to create a world where teenagers love their color, their shapes, and their wrinkles. A world where we stop competing to be the prettiest and instead start supporting each other in the pursuit of true self-acceptance. This shift requires courage—the courage to reject the toxic beauty standards that have caused so much pain. And with CHOC, Cori is leading the charge.
Love Over Hate: The CHOC Philosophy
At the core of CHOC is a simple but powerful philosophy: Love will always beat hate. This isn’t just about makeup; it’s about creating a community of people who believe in the power of self-love. Cori’s message is clear: True beauty comes from within. CHOC is for those who want to highlight their natural beauty, not conform to a standard set by someone else. It’s about embracing your authentic self and feeling proud of who you are—flaws, imperfections, and all.
CHOC: Empowering Self-Love Through Beauty
Self-care begins with self-love, and CHOC is dedicated to helping women on their journey toward both. This isn’t just about looking good; it’s about feeling good, too. CHOC encourages women to stop measuring their worth by external beauty standards and start focusing on what makes them feel confident and empowered. The brand isn’t just about makeup—it’s about a mindset. Cori wants every customer to feel beautiful on the inside and outside, and with CHOC, that’s exactly what they’ll find. The goal is to create a collective support system that rejects the fear and shame that has long plagued the beauty industry. Instead, CHOC aims to empower women to love themselves just as they are.
CHOC Is Here to Stay
With CHOC, Cori Broadus has created more than just a makeup line. It’s a platform for self-love, empowerment, and inclusivity. Cori’s vision for the future of beauty is clear: a world where everyone feels seen, celebrated, and empowered. With its bold message and inclusive products, CHOC is here to stay, proving that real beauty isn’t about fitting into a mold—it’s about embracing who you truly are.
