Nike has teamed up with Skims, the highly successful brand founded by Kim Kardashian. They are launching an exciting new activewear line called NikeSKIMS. This collaboration is set to take the women’s athleisure market by storm. It will launch this spring in the U.S.The move marks a significant step for both brands. It blends Nike’s renowned athletic performance with Skims’ signature focus on body positivity and inclusivity. Together, they aim to create a new line of activewear that is both stylish and functional. Their goal is to empower women to perform at their best while feeling confident and comfortable.
A strategic move in women’s athleisure
Nike’s decision to partner with Skims is part of a broader strategy to focus more on the women’s athleisure market. This segment has seen massive growth in recent years.
Under the leadership of CEO Elliott Hill, the company is looking to expand its reach. It aims to compete head-to-head with established brands like Lululemon, Alo Yoga, Vuori, and Gap’s Athleta.
Nike’s new partnership with Skims represents a fresh approach to women’s activewear. The company aims to blend its deep knowledge of sports science and innovation with Skims’ unique design aesthetic.
By targeting the growing demand for stylish, high-performance apparel, NikeSKIMS hopes to make a bold statement in the marketplace. It seeks to meet the needs of today’s active women.
Combining style and performance
The NikeSKIMS collection will unite Nike’s world-class sportswear expertise with Skims’ signature style and fit. Nike relentlessly pursues innovation, and this collaboration promises to create products that not only perform well but also sculpt and enhance the body’s natural form.
According to the companies, designers meticulously craft every item in the NikeSKIMS collection to achieve a perfect balance of performance, comfort, and aesthetics. Whether it’s training apparel, footwear, or accessories, the collection aims to offer products that help women feel empowered.
These pieces actively support women in their workouts, from running to yoga and beyond.
Empowering women through design
Heidi O’Neill, Nike’s President of Consumer, Product, and Brand, expressed her enthusiasm for the collaboration. They are “energized by the opportunity to build a new brand and shake things up” with NikeSKIMS. She emphasized the partnership’s potential to disrupt the industry and create products that truly cater to the modern woman. Blending style with performance in a way that inspires confidence. Nike’s approach focuses on making women feel strong and sexy, combining cutting-edge design with high-performance features that support every move. This is a partnership designed to elevate the athleisure experience, giving women the tools they need to perform at their highest level while looking great.
Skims redefining the industry
Over the past few years, Skims has made a huge impact on the apparel world. Known for its focus on inclusivity and body confidence, the brand has redefined how intimates and casual wear are designed.
Now, with Nike’s expertise in athletic gear, Skims is looking to take that same approach to the activewear market. Jens Grede, the Co-Founder and CEO of Skims, explained that the partnership with Nike is an exciting opportunity to create a new standard in activewear.
By combining Skims’ dedication to body confidence with Nike’s reputation for athletic excellence, the two brands are poised to transform the activewear market. They aim to empower individuals to move with confidence and express themselves authentically.
Kim Kardashian’s vision
Kim Kardashian, the co-founder and Chief Creative Officer of Skims, also shared her excitement about the collaboration. She highlighted the shared commitment between Nike and Skims to innovation, inclusivity, and pushing boundaries.
Kardashian emphasized that this partnership fulfills their vision of creating products designed to fit every body type and perform at the highest level. She believes the NikeSKIMS collection’s attention to detail will distinguish it from other activewear brands. The collection will give women a unique blend of style, comfort, and performance.
Nike and Skims plan to launch the first collection this spring. They expect it to be a major success, as consumers eagerly anticipate how this collaboration will redefine activewear for women everywhere.
Available soon!
NikeSKIMS’ debut collection will be available at select retail locations across the U.S. and on Nike’s official website. This marks the beginning of what both companies believe will be a long and successful partnership. The first collection will launch as a limited release, but Nike and Skims plan a broader retail rollout by 2026, including expansion into the wholesale market. With this collaboration, Nike and Skims are looking to revolutionize the world of activewear. They will provide women with high-performance products that help them feel confident, powerful, and ready to take on any challenge. Stay tuned for the official launch and get ready to experience a whole new world of athleisure.
