The Fall 2024 fashion season has brought with it a delightful resurgence of knitwear, and nowhere is this trend more beautifully showcased than in Chanel’s latest collection, epitomized by their campaign featuring Margaret Qualley. The ad highlights Qualley’s effortless, Parisian chic look, wrapped in luxurious knits that exude comfort, style, and a sense of timeless elegance. Chanel has redefined how we view knitwear, turning it into a sartorial statement, with cozy knit tops and matching pants that seamlessly combine sophistication and casual ease.
Margaret Qualley, the actress and model known for her graceful presence, has always embodied a kind of understated glamour. In Chanel’s Fall 2024 ad, she perfectly encapsulates the Parisian attitude—refined, relaxed, and eternally chic. Dressed in cozy knit sets, she makes knitwear feel luxurious and alluring, setting the tone for one of the most desirable trends of the season. But what exactly does it take to achieve this “Parisian Chic” look with knitwear? Let’s dive into the key elements, what to look for when styling it, and how to make this trend your own.
The Allure of Knitwear in Fall Fashion
Knitwear has always been a staple for fall, but for Fall 2024, it has been elevated to a new level of luxury and versatility. Designers like Chanel are leading the charge, transforming knits into statement pieces that are not only cozy but also incredibly chic. The trend is all about combining comfort with high fashion—think matching knit tops and pants that feel as soft as a blanket but look polished and put together.
This season, knit sets have taken over the runway and the streets alike, offering an alternative to more rigid, structured garments. The idea is to embrace a looser, more fluid silhouette that still maintains a sense of elegance. With the right styling and attention to detail, knitwear can be the perfect expression of both ease and refinement.
Key Elements of the Knit Trend: Chanel’s Take on Fall 2024
Chanel’s Fall 2024 ad featuring Margaret Qualley showcases a particular kind of knitwear look—one that exudes Parisian chic while being entirely accessible and wearable. To get this look, it’s important to focus on several key elements:
- Monochromatic Matching Sets: The matching knit top and pants are the hallmark of this trend. This isn’t about mismatching textures or colors; it’s about creating a cohesive, streamlined look. In the Chanel campaign, Qualley wears knit sets in neutral tones—soft creams, delicate greys, and muted taupes—that are perfect for creating a chic, monochrome ensemble. The beauty of these knit sets is that they elongate the silhouette and create a refined, unified look, making you appear effortlessly polished.
- Relaxed but Tailored Fit: While the knit sets may look relaxed and comfortable, the fit is still tailored enough to give structure to the outfit. Chanel has mastered the balance of loose, flowing silhouettes that are still flattering and sophisticated. The pants are often slightly wide-legged or straight-cut, offering a fluidity in movement, while the tops can vary from slim-fit turtlenecks to boxier, more oversized styles. The key is to avoid anything too tight or too baggy—Parisian chic is all about finding that sweet spot in between.
- Rich Textures and Fabrics: Chanel’s knitwear for Fall 2024 isn’t just about basic wool. Instead, the pieces are made from luxurious fabrics that elevate the humble knit into something extraordinary. Cashmere, merino wool, and even alpaca blends are used to create pieces that feel as good as they look. The texture of the knits is soft, plush, and luxurious, adding a layer of sophistication that sets these pieces apart from everyday knitwear.
- Subtle Detailing: Another important element of the Chanel knit trend is the subtle, yet thoughtful detailing that enhances the look without overwhelming it. For example, you might find delicate ribbing along the edges of a sweater, small Chanel logos embroidered into the knit, or even pearl buttons for a touch of femininity. These details add a layer of refinement to the knits and remind us that Chanel is all about the little things that make a big impact.
- Accessorizing with Elegance: Parisian chic is all about balance, and the right accessories can elevate your knitwear look to the next level. In the Fall 2024 ad, Margaret Qualley’s looks are completed with delicate, understated accessories that enhance the overall aesthetic without drawing attention away from the knit sets. Think thin belts that cinch the waist of the oversized knits, dainty gold necklaces, or a classic Chanel handbag. The accessories are kept simple yet elegant, allowing the knitwear to remain the focal point.
How to Get the Parisian Chic Look with Knitwear
Now that we’ve established the key elements of Chanel’s knitwear trend, let’s talk about how to achieve this look in your everyday wardrobe. Parisian chic is all about effortless elegance—looking polished but never overdone. Here’s what to look for when putting together your own knitwear outfit inspired by Chanel’s Fall 2024 collection:
1. Stick to Neutral Tones
When trying to channel Parisian chic, less is always more when it comes to color. Neutral tones like cream, beige, soft grey, and charcoal are the go-to palette for this look. These shades are versatile, sophisticated, and timeless, making them the perfect foundation for your fall wardrobe. Monochromatic outfits in these tones have a way of making you look effortlessly put together, even if you’re just throwing on a simple knit set.
To get the look, opt for a matching knit top and pants in a neutral color. You can mix different shades of the same color family, or go for a perfectly coordinated set. If you want to add a little more depth, choose knits with subtle texture—ribbed patterns, for example—that add visual interest without straying from the minimalist aesthetic.
2. Prioritize Quality Fabrics
One of the reasons Chanel’s knitwear looks so luxurious is because of the high-quality fabrics used in each piece. To replicate this, prioritize buying knits made from natural fibers like cashmere, merino wool, or even a soft cotton blend. These materials not only feel better against your skin but also drape beautifully, giving you that fluid, relaxed silhouette without appearing sloppy.
If investing in a full set of luxury knits isn’t feasible, try to at least choose pieces with a high-quality blend. Even a sweater with a small percentage of cashmere will feel more luxurious than a fully synthetic one. The texture and movement of the fabric play a big role in achieving that Parisian elegance.
3. Opt for Minimalist Cuts
Parisian style is all about balance and simplicity, and Chanel’s Fall 2024 collection reflects that in the cuts of their knitwear. The silhouettes are relaxed but never shapeless. To achieve this balance, look for knit tops that skim the body without being too tight. Turtlenecks, slightly oversized sweaters, and slim-fit cardigans all work well. For the pants, choose straight-leg or slightly flared styles that give you a long, clean line.
Avoid anything too oversized, as it can overwhelm your frame and take away from the elegance of the look. Similarly, stay away from knits that are too clingy—part of the appeal of this trend is its relaxed, easygoing vibe. The key is to find pieces that flow naturally with your body and make you feel comfortable yet polished.
4. Accessorize Thoughtfully
No Parisian-inspired look is complete without the right accessories, but as with the clothing, less is often more. In Chanel’s Fall 2024 ad, Margaret Qualley’s looks are accessorized with subtle, refined touches that enhance the overall aesthetic without overpowering the knitwear.
To emulate this, focus on classic, understated accessories. A simple gold chain necklace, a pair of pearl earrings, or a chic leather belt can add just the right amount of polish to your outfit. If you’re wearing a monochromatic knit set, a statement accessory like a Chanel handbag in a contrasting color or texture can elevate the look.
Shoes are another important part of the equation. Opt for minimalist styles that enhance your knitwear without taking center stage. A sleek pair of ankle boots, classic loafers, or even a pointed ballet flat can give your outfit a sophisticated edge while still keeping it understated.
5. Embrace the Relaxed Silhouette
The relaxed silhouette is key to pulling off the knit trend this fall. One of the reasons the knit top and pants look works so well is because of its easy, flowing silhouette. The wide-leg pants and loose-fitting tops in Chanel’s Fall 2024 collection create a look that’s both comfortable and elegant, striking the perfect balance between relaxed and refined.
To get the look, avoid anything too structured or tailored. Instead, choose knit sets that offer a bit of movement and drape, creating an effortlessly chic vibe. The oversized knit top paired with loose, wide-leg pants creates a long, lean silhouette that flatters most body types. Don’t be afraid to go for an oversized sweater that falls slightly off the shoulder for that perfect blend of sophistication and casual cool.
6. Layer Up with Confidence
Knitwear is made for layering, especially in the cooler fall months. To fully embrace the knit trend and the Parisian chic aesthetic, experiment with layering different pieces together. Throw a knit cardigan over a turtleneck, or pair your knit pants with a matching knit jacket for an ultra-cozy, coordinated look.
Layering also allows you to play with different textures and fabrics, adding depth and dimension to your outfit. For example, pair a chunky knit sweater with a lighter, more delicate knit underneath, or layer a silk scarf over your turtleneck for added sophistication.
7. Effortless Hair and Makeup
Achieving the Parisian chic look isn’t just about the clothes—it’s also about the overall vibe. One of the defining features of this style is its effortless appeal, and that extends to your hair and makeup as well. In Chanel’s Fall 2024 campaign, Margaret Qualley’s beauty look is natural and understated, perfectly complementing the relaxed knitwear without overpowering it.
For hair, embrace natural waves or a loose, undone style. A low bun or ponytail can also work well, as long as it doesn’t look too “done.” Parisian chic is all about looking like you just rolled out of bed looking fabulous, so keep your hair soft and simple.
When it comes to makeup, a natural, glowing complexion is key. Think light foundation or tinted moisturizer, a hint of blush, and a touch of mascara. A bold red lip can be a great way to add a pop of color to an otherwise neutral look, but keep the rest of your makeup minimal.
Getting the Look
Chanel’s Fall 2024 ad featuring Margaret Qualley perfectly encapsulates the knitwear trend for the season—elegant, understated, and effortlessly chic. To get the look, focus on finding quality knitwear in neutral tones, with simple yet luxurious silhouettes that flatter the body without clinging too tightly. Accessories should be minimal and refined, and the overall vibe should be relaxed yet polished.
With these tips in mind, you can easily recreate the Parisian chic look that Chanel has made iconic for Fall 2024. Whether you’re lounging at home, running errands, or meeting friends for a coffee, you’ll be dressed to impress in cozy, stylish knits that make you feel as good as you look.
