Demi Moore just shocked everyone at Milan Fashion Week, trading her iconic long hair for an edgy, chin-length bob. This wasn’t just any bob; it was a sleek, wet-look Italian bob that instantly became the talk of the fashion world. As WomanEdit’s beauty editor, I’m here to tell you why this cut is about to be everywhere and how you can achieve a similar vibe.

Hairstylist Dimitris Giannetos, the genius behind Moore’s transformation, dubbed the style the “Demi-tris BoB.” He explained that Demi Moore’s new look is “very cool, effortless, and modern,” perfectly highlighting her personality. It’s a bold move for someone so synonymous with long locks, but it absolutely paid off, proving that a dramatic chop can be incredibly empowering.

The Italian Bob, Reimagined, just like Demi Moore

Giannetos describes the Italian bob as the “luxurious, more relaxed cousin of the classic bob.” Typically, this style features a slightly longer length that hits around the collarbone or just above, with a softer, fuller silhouette. It often has a natural, lived-in feel, making it incredibly chic and versatile. Think effortless European elegance.

However, Demi Moore’s version took the Italian bob to a whole new level of edgy sophistication. Giannetos gave her a sleek, wet texture, creating a sharp, fashion-forward statement. This wet-look finish added an unexpected, almost rebellious element, perfectly complementing the Gucci runway show’s blend of Italian luxury and textural edge. It’s a masterclass in how styling can completely transform a classic cut.

Achieving Your Own Edgy Bob

Inspired by Demi’s daring new look? Here’s how you can embrace the edgy bob trend, whether you go for a wet-look finish or a more classic Italian bob vibe.

First, communication with your stylist is key. Bring photos of Demi’s new hair and discuss the length and layering that will best suit your face shape. For the wet-look effect, ask for a sharp, chin-length cut with minimal layering. If you prefer the softer Italian bob, request a slightly longer length, perhaps just above the shoulders, with some subtle internal layers for movement.

To recreate Demi’s wet-look finish, you’ll need the right products. Start with damp hair and apply a strong-hold gel or a wet-look styling cream. I love the Oribe Rock Hard Gel for its incredible hold and high-shine finish, or the Bumble and bumble Sumogel for a more flexible, glossy effect. Distribute the product evenly, then comb your hair into a deep side part, just like Demi’s. Allow it to air dry or use a diffuser on low heat to set the style without disturbing the wet look. For extra shine and to tame any flyaways, finish with a spritz of a high-gloss hairspray like Moroccanoil Luminous Hairspray Strong.

If the wet look feels too bold for everyday, you can still rock a chic Italian bob. After washing, apply a volumizing mousse like Kerastase Mousse Bouffante to your roots. Blow-dry with a round brush, lifting at the roots to create volume and a soft, natural curve. Finish with a texturizing spray, such as Oribe Dry Texturizing Spray, for that effortless, lived-in feel. The key is to keep it relaxed and bouncy, not overly styled.

Demi Moore’s “Demi-tris BoB” is more than just a haircut; it’s a statement. It proves that a dramatic change can be incredibly refreshing and that sometimes, the boldest moves make the biggest impact. Don’t be afraid to experiment with your look this season and embrace the power of a chic, edgy bob.