The 2024 MTV Video Music Awards (VMAs) were an electrifying celebration of female power, with women artists dominating the night. It was a showcase of talent, innovation, and the profound impact women continue to have in the music industry. From established icons like Taylor Swift and Katy Perry to rising stars such as Chappell Roan and Sabrina Carpenter, the night belonged to these women, each leaving their mark with powerful performances and significant award wins.
Taylor Swift: The Night’s Biggest Winner
Unsurprisingly, Taylor Swift was the standout star of the evening, taking home seven awards, including the coveted Video of the Year for her collaboration with Post Malone on “Fortnight.” Swift’s sweep of the awards is a testament to her continued influence in the music world, as she also won Artist of the Year and Best Collaboration for the same track. During her acceptance speech, Swift gave a heartfelt tribute to the victims of 9/11, acknowledging the significance of the date, and encouraged her fans to register to vote ahead of the 2024 U.S. Presidential election. Swift’s ability to blend pop culture influence with social advocacy is one of the reasons she remains such a powerful figure in the industry.
Her collaboration with Post Malone, “Fortnight,” was particularly celebrated for its inventive visual effects, for which Swift herself directed. This marks yet another feather in her cap as she continues to take more creative control over her music videos and productions.
Chappell Roan: The Rising Star
One of the most exciting moments of the evening was Chappell Roan’s win for Best New Artist. Roan, a queer pop sensation, performed her anthem “Good Luck, Babe!” in a medieval-themed set that captivated the audience. She dedicated her win to the drag queens in the audience, highlighting her connection to the LGBTQ+ community and her role in promoting inclusivity through her music. Roan’s theatrical performance was one of the most talked-about of the night, blending a powerful message with undeniable stage presence.
Roan’s win signals the emergence of a fresh, bold voice in the pop world, one that is unafraid to tackle themes of identity and self-expression. Her success at the VMAs is likely just the beginning of a promising career.
Sabrina Carpenter: Song of the Year
Sabrina Carpenter also had a monumental night, winning Song of the Year for her hit single “Espresso.” Carpenter’s performance was a visual spectacle, featuring her descending from the ceiling on a giant diamond. The song itself has become a defining track of 2024, resonating with fans for its catchy beat and witty lyrics. Carpenter thanked her fans and playfully referenced her love for coffee during her acceptance speech.
As a former Disney star who has successfully transitioned into a bona fide pop star, Carpenter’s win highlights her evolution as an artist. Her ability to craft songs that are both fun and meaningful has earned her a dedicated following, and her success at the VMAs solidifies her place in the mainstream pop arena.
Megan Thee Stallion: A Force to Be Reckoned With
Megan Thee Stallion not only hosted the event but also won Best Trending Video for her collaboration with Yuki Chiba on “Mamushi.” Known for her unapologetic confidence and trailblazing approach to hip-hop, Megan’s presence at the VMAs was electric. As the evening’s host, she set the tone with humor and charisma, renaming the awards the “Voluptuous Megan Awards” in her opening monologue.
Her victory in the Best Trending Video category is a testament to her ability to stay ahead of trends and influence online culture. Megan Thee Stallion’s presence at the VMAs continues to prove that she is one of the most powerful voices in hip-hop today.
Katy Perry: Celebrating a Legacy
The 2024 VMAs also honored Katy Perry with the prestigious Vanguard Award, recognizing her lifetime achievements in the music industry. Perry took the stage to perform an eight-song medley spanning her career, from her early hit “Teenage Dream” to her latest tracks. Her performance reminded the audience of her enduring influence and ability to reinvent herself over the years.
Receiving the Vanguard Award cements Perry’s status as a pop icon, and her performance was a fitting tribute to her two decades in the industry. She has consistently pushed the boundaries of pop music, using her platform to address themes of empowerment, self-love, and resilience.
Other Noteworthy Wins
Billie Eilish continued to captivate with her music, taking home the Video for Good award for “What Was I Made For?” from the Barbie soundtrack. Eilish’s introspective and haunting style has made her one of the most innovative artists of her generation, and her win further solidifies her influence in pop music.
Anitta won Best Latin for her song “Mil Veces,” continuing her reign as one of the most successful Latin artists in the world. Anitta’s music blends reggaeton, pop, and Brazilian funk, making her a global sensation and a major force in the Latin music industry.
LISA from BLACKPINK took home Best K-pop for her single “Rockstar,” further demonstrating the global reach of K-pop and her star power as a solo artist. BLACKPINK’s influence continues to expand beyond South Korea, as LISA’s success shows the mainstream appeal of K-pop worldwide.
The Power of Women in Music
The 2024 MTV VMAs were a clear celebration of women’s dominance in the music industry, highlighting how female artists continue to shape and redefine pop culture. From Taylor Swift’s monumental wins to Chappell Roan’s breakout moment, these women are not only creating chart-topping hits but also using their platforms to promote important social messages. Their influence extends far beyond music, touching on themes of empowerment, inclusivity, and advocacy.
As these artists continue to break barriers and push creative boundaries, the future of the music industry looks brighter and more inclusive than ever. The 2024 VMAs were not just a night of celebration but a reflection of the evolving landscape of music, where women are leading the way.
