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Secondhand Fashion Luxury Boom

Tamara Fellner, Sergey Brin
Tamara Fellner, Founder , CEO, Entrepreneur,

The new way to shop designer. It’s eco friendly and a money machine for the ones who run second hand platforms. Especially the timeless classic pieces are adding value and will be even more valuable in the future. The popular secondhand platforms selling their items to fair prices and they do the authentification of each item the resell.

Would you have bought a Chanel bag in the 90s, you would already see what a difference the value is from only the last few decades. But now the last two years, the pandemic, raised the value of high end designer pieces for another 71 %. In Hongkong certain models have an 96% increase in value. And still, people want to buy. There is no stopping in investing into key designer pieces. Investing into timeless classics. Especially Chanel is the big winner.

a woman sitting in the back of a green car

1990 the classic Chanel bag was about 990 Dollars, now it’s about 4.000 Dollars. And often it’s hard to get a certain model. Chanel has no Online-shop. And the boutiques only have a certain amount of pieces available. It’s literally a treasure hunt to get the vintage piece, that not many other people have. And many prefer a used limited edition piece than a new mass product. The other very important aspect is that many people don’t just want to consume. They want to be more conscious about their buys. Consumers and also many brands want to get away from fast fashion.

woman in white fur coat wearing black framed eyeglasses

Fashion is one of the biggest problems in regards to our environment. For example for just one pair of jeans you need about 8.000 liters of water. 

Percentage spike of the following items:

  • Chanel bag: +71%, in Hongkong +96%
  • Hermes Birkin Bag: +500%
  • Chanel Fashion Accessories: +6%
  • Patek Philippe watch Nautilus: +364%
  • Rolex: +3,4 %
  • Louis Vuitton Bag Speedy 30: +13%
  • Emilio Pucci Vintage dress from 60s and 70s: +700%